Is social media using you or are you using social media?
The most important thing you can do in life is to be in intention!
Make compelling stories!
Are you there to educate?
Provide value and create community!
Ask yourself: "Why are you on social media?"
Get clarity! Then you will know what to do specifically.
Get clear on why people are going to follow you.
What is the platform you are going to use? Is it Instagram, FB (great for community), LinkedIn, TikTok, Reels (TikTok for Instagram)?
Do you have a personal brand or a business brand? In order to connect with your audience you have to know which kind you are.
People follow people - personal brand is going to be so much bigger than the business one.
Building a personal brand will give you much more reach.
Set clear pillars (categories to represent you - a mom, a dancer, fun - your different roles).
Have content categories.
Who is your key audience? (your target market). Know who you are talking to - most important thing in the business. If you know who your audience is, it is going to be so much easier to create value for them.
As soon as you have a very clear brand, the right community is going to come together.
Once you have clarity about your audience - start creating value for them.
Create authentic content that is completely in alignment with you! People will show up for the real you.
Best way to create a community is to get clear who you are and start creating valuable content.
Your X-Factor - what's your magic? Why are people following you?
Instagram 101.
Have a very clear profile picture because it's what makes people click first.
You have to make your social media page clickable to your website!
Your highlights - your services and your website.
Instagram is pushing so much audience into their Reels - if you do Reels, you are going to get so much traffic!
Carousell posts are good because it tells Instagram, people like your content.
One minute videos are also great because you can promote from there.
IGTV - longer content.
If you are a coach - start shooting videos. If you want more clients - people can go to your social media and look at what you are offering…
You just have to get started - your videos are not going to be great at first.
Homework: Practice speaking for 1 minute (practice your pitch). Every day 1 video - you don`t have to even post it.
To connect with your community, you have to talk to them. Start sharing about you.
IG stories are great because they are bringing your audience on a journey with you.
The more you are authentic with your community, the more you are going to connect with your audience.
If you want to turn your audience into superfans, you have to provide value for them. They have to trust you.
Create shareable content. This is going to grow your audience. You want content that people want to share.
Make a story and tag someone who has a big audience in it. Collaborate with them. You will get people from their audience and they will get people from you.
Make a conscious effort about your story.
Hang on to people who are helping you grow.
Make sure to treat these people really well who are sharing your content.
Engage with people. Social media is about socialising with people.
Ask from people how they are doing. Engage with your community. Then you don't have to sell anything actively.
This is the time to be on social media!
People want to connect.
#1 thing to grow on social media:
remember that you have social media and start using it.
Get clear who you are and start creating authentic content. Then your community starts to grow.
Practice creating content and posting it.
The reason - to create a community.
Make sure you are using good hashtags - it's a good way for people to find you.
HTTPS://WWW.ALL-HASHTAG.COM/
Also use GeoTags - so people can know where you are and how to find you.
If you want to connect - send people DM-s.
Follow positive people.
Create content that resonates with you.
Q/A:
How to create interesting content that creates community?
The energy that you have is going to resonate with the audience, who is attracted to the real you.
Who is your ideal audience?
What is their greatest need right now?
How could you help?
What is your end goal? Start with the end in mind.
Even if your business is closed, you have to be active on socials - one day everything is going to reopen again and people are going to remember you.
Now is the time to invest in yourself.
Stay active now! Keep engaging!
Hashtags are important, because it's one of the search tools.
Good: just get your content out.
Better: Get a proper light in front of you (it's not expensive).
Don`t make the equipment stop you - just start.
Have the camera at the right angle.
How to promote your charity through social media?
-Find people with big reach who are resonating with the cause and can help you spread the word.
7 Day challenge:
Post on social media. Create videos. Start sharing stories. Tag Sonia and she will share it!
Create an account that is about you. People want to see you - the real you! Create an account that is aligned with real you and people are going to show up. Just start and practice and you will get better over time.
If you are interested more about Better You Academy - this is a supportive self development community where there are world class speakers every month and a great group of likeminded people who like to develop themselves.
You can learn more about this community here:
HTTP://BIT.LY/BETTERYOUMEMBERSHIP
